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Leveraging Social and Digital Media to Enhance Your Event’s Impact with Anthony Shop – ECEO019
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Anthony Shop talks with Rebecca Linder about how social media influences events and how you can effectively engage event attendees before, during, and after the main event. He’s on the frontier of digital and social media as the Co-Founder and Chief Strategy Officer of digital agency Social Driver based out of Washington, D.C.
Topics include:
• Getting your message to your event audience
• How to find your key social media influencers
• Leveraging social and digital media at your live event
• The six E’s of engagement
• Using live social media engagement to enhance (rather than distract from) your live event
Anthony Shop, Co-Founder and Chief Strategy Officer of Social Driver, is a pioneer in the field of digital media. Starting from a deep belief that the future is bright and people come before technology, Anthony has sparked innovative strategies that have produced remarkable results for some of the world’s most beloved companies and organizations. A former journalist and press secretary, Anthony is the first new media professional to be elected to the prestigious National Press Club’s Board of Governors. He founded the Club’s popular “Get It Online” digital media series, which has hosted luminaries from CNN, NASA and The White House to discuss media trends. Anthony’s views on digital media have been featured by the BBC, CBS and USA Today, and he has been featured as a keynote speaker at conferences across the globe, from Singapore and London to New York and Miami.
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