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The importance of Event Strategy

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Manage episode 442009540 series 2967210
Content provided by Event Industry News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Event Industry News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yeats has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.

In this episode, after detailing her career trajectory and giving some concise Sledge history, Sarah talks about event planning, looks between the lines of corporate speak, and highlights the value of talking to attendees.

Prompted by host James Dickson, the conversation goes on to inspiration and education at shows before digging into ‘digital’, budgets, creative thinking, sustainability, and how unique events can be, realistically.

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

  continue reading

347 episodes

Artwork
iconShare
 
Manage episode 442009540 series 2967210
Content provided by Event Industry News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Event Industry News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yeats has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.

In this episode, after detailing her career trajectory and giving some concise Sledge history, Sarah talks about event planning, looks between the lines of corporate speak, and highlights the value of talking to attendees.

Prompted by host James Dickson, the conversation goes on to inspiration and education at shows before digging into ‘digital’, budgets, creative thinking, sustainability, and how unique events can be, realistically.

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

  continue reading

347 episodes

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