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#04 - Creative Event Promotion with Eric Udler (Events - What Wakes You Up at 3:00 am?)
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Carl explores the world of consumer events with Eric Udler, the mastermind behind the wildly successful Super Pet Expo. Eric is overflowing with marketing ideas - you'll pick up tricks for contests, negotiation, getting vendors to help you market, dealing with the media, and tons more event strategies in this 4th episode of "Events: What Wakes You Up at 3:00 am?”
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