Brand Flip: A Conversation with Marty Neumeier and Brian Sooy

Everybody Brands with Brian Sooy

Content provided by Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Everybody Brands with Brian Sooy, The Everybody Brands podcast helps business leaders grow brands, Organizations with heart, Soul that inspire people to listen, and Take action. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6+ y ago 37:58

M4A•Episode home

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers. Download the complete transcript at http://bit.ly/2tDarOo "The Brand Gap." "Zag." "The Designful Company." With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers. The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communications like to think a brand is all about an organization (it's not), Marty's insights and experience prove we have a long way to go in truly understanding the discipline of brand management.

19 episodes

#Business #Soul that inspire people to listen #Everybody Brands With Brian Sooy #organizations with heart #Action