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Building Connected Customer Relationships

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Manage episode 422505587 series 70215
Content provided by Kevin Craine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Craine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nicolaj Siggelkow discusses his book "Connected Strategy" and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own “connected strategy,” you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.

Host, Kevin Craine

Want to be a guest? Everyday-MBA.com/guest

  continue reading

632 episodes

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Building Connected Customer Relationships

Everyday MBA

1,955 subscribers

published

iconShare
 
Manage episode 422505587 series 70215
Content provided by Kevin Craine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Craine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nicolaj Siggelkow discusses his book "Connected Strategy" and how to build continuous customer relationships for competitive advantage. Nicolaj is a professor at the Wharton School, University of Pennsylvania, where he also serves as co-director of the Mack Institute for Innovation Management. Listen as he describes how by designing your own “connected strategy,” you can unite the right technology with the right revenue model to reinvigorate and extend customer connections.

Host, Kevin Craine

Want to be a guest? Everyday-MBA.com/guest

  continue reading

632 episodes

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