The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
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Episode 9: Data-Driven Content Marketing and The Power of Email
Manage episode 178397742 series 1253528
Content provided by The Everything Email Podcast and Kerel Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Everything Email Podcast and Kerel Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sometimes we lie to ourselves. We tell ourselves our customers are just too busy to open the email, to read the blog, to watch a video or to pay attention. But are they, really? Or are we just not sending them the relevant content they want, in the format they prefer, and at the time that they need it? In this episode of the “Everything Email Podcast”, Ali and Kerel discuss this and more with Jay Baer, content marketing influencer, author and President of Convince & Convert, a digital marketing and customer experience consultancy.
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Manage episode 178397742 series 1253528
Content provided by The Everything Email Podcast and Kerel Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Everything Email Podcast and Kerel Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sometimes we lie to ourselves. We tell ourselves our customers are just too busy to open the email, to read the blog, to watch a video or to pay attention. But are they, really? Or are we just not sending them the relevant content they want, in the format they prefer, and at the time that they need it? In this episode of the “Everything Email Podcast”, Ali and Kerel discuss this and more with Jay Baer, content marketing influencer, author and President of Convince & Convert, a digital marketing and customer experience consultancy.
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