Unlocking Profit Potential with Brooke Lively

Everything Is Up

In episode 38 of Everything is Up, Tammera Hollerich welcomes Brooke Lively, a finance guru, author, and founder of Cathedral Capital. Brooke shares her journey and insights into success, discussing her company Cathedral Capital, and the virtual world we live in post-COVID. They also delve into the challenges faced by small business owners in managing the financial and administrative aspects of their business.

Tune in to hear their insightful conversation about success that will inspire you to take things to the next level.

TIMESTAMPS
[00:02:00] Cathedral Capital's Backstory.
[00:09:26] Challenges of Running a Business.
[00:13:32] Balancing Profit and Flexibility.
[00:30:08] From Panic to Profit.
[00:33:24] Family-Owned Business Stakeholders.
[00:38:03] Seventh Book and International Bestseller.

In this episode, Tammera Hollerich and guest, Brook Lively, delve into the concept of profit and emphasize that it extends beyond monetary gain. They explain that profit can take different forms, including financial profit, time profit, and reputational profit. Tammera and Brook also discuss how entrepreneurs should consider their personal goals and values when determining what they want from their business, as it is not always solely about cash.

Additionally, Tammera and Brook discuss the significance of hiring experts and delegating tasks to small business owners. They highlight that small business owners often find themselves overwhelmed with handling every aspect of their business, leaving little time for personal life. While small business owners may possess the intelligence to learn and manage all the financial and operational tasks, it is not an efficient use of their time. Instead, they recommend that small business owners focus on their areas of expertise and delegate other tasks to professionals so they can free up time for themselves and avoid making costly mistakes.

QUOTES
"We bring this expertise to them and we know when to push them and when to say, OK, now's the time to kind of take your foot off the gas a little bit." - Brook Lively
"I had a mentor tell me once and very early on and bless him because he said, ‘If you're not the expert, you go get the expert.’" - Tammera Hollerich
“So I think we tend to look at things through a lens that maybe we don't always have all of the information that we should have had.” - Tammera Hollerich
"So when you're talking about entrepreneurs working all the time when you're talking about hiring the expert to get your time back, that is a form of profit." - Brook Lively
"When you can make decisions with data and with somebody helping you that has the expertise, that has that knowledge that you're talking about, that academic background, You only make the decision once, right?" - Brook Lively

SOCIAL MEDIA LINKS

Tammera Hollerich
Facebook: https://www.facebook.com/TammeraHollerich
LinkedIn: https://www.linkedin.com/in/tammerahollerich/
Instagram: https://www.instagram.com/thollerich/

Brooke Lively
Facebook: https://www.facebook.com/boo.lively.3/
LinkedIn: https://www.linkedin.com/in/brookelively/

WEBSITES

Everything Is Up: https://everything-is-up.simplecast.com/
Tammera Hollerich: https://tammerahollerich.com/