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Chen Ying of Shihuituan: Why Community Group Buy Works in China
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Manage episode 249757882 series 2387008
Today on the show we have Chen Ying. Ying is the founder and CEO of Shihuituan, the leading community commerce company in China. The literal meaning of Shihuituan means plenty of things. It's also a pun for value for money.
With its network of 80,000 community influencers, the company currently serves 20 million households in 60 cities in China. For November of 2019, it recorded a monthly GMV of 500 million RMB (roughly 71 million dollars). Shihuituan is a GGV portfolio. Before launching Shihuituan, Ying founded an NGO aimed at helping farmers selling their goods online and another eCommerce company called "The Good Stuff". Ying worked in Bain Consulting and Bain Capital for 5 years before he got his MBA from Harvard Business School. Calling himself an intellectual cowboy, Ying has always been fascinated by the next frontier, which in his mind is the space, Africa and rural China. We discussed the ins and outs of how the community group buy model works, including how he found the product market fit, the role social apps play in this business model, the multi-layer delivery system, and the replicability of this model in other markets. If you have more questions for Ying, please submit them here. For the full transcript of the show, go to nextbn.ggvc.com
Join our listeners' community, go to nextbn.ggvc.com/community.
110 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on March 03, 2024 14:12 (). Last successful fetch was on April 23, 2024 17:07 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 249757882 series 2387008
Today on the show we have Chen Ying. Ying is the founder and CEO of Shihuituan, the leading community commerce company in China. The literal meaning of Shihuituan means plenty of things. It's also a pun for value for money.
With its network of 80,000 community influencers, the company currently serves 20 million households in 60 cities in China. For November of 2019, it recorded a monthly GMV of 500 million RMB (roughly 71 million dollars). Shihuituan is a GGV portfolio. Before launching Shihuituan, Ying founded an NGO aimed at helping farmers selling their goods online and another eCommerce company called "The Good Stuff". Ying worked in Bain Consulting and Bain Capital for 5 years before he got his MBA from Harvard Business School. Calling himself an intellectual cowboy, Ying has always been fascinated by the next frontier, which in his mind is the space, Africa and rural China. We discussed the ins and outs of how the community group buy model works, including how he found the product market fit, the role social apps play in this business model, the multi-layer delivery system, and the replicability of this model in other markets. If you have more questions for Ying, please submit them here. For the full transcript of the show, go to nextbn.ggvc.com
Join our listeners' community, go to nextbn.ggvc.com/community.
110 episodes
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