A gradual HubSpot rollout: Inside ISB Global with Matt Farnworth

Evolving HubSpot

Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, join us as we explore how to gradually introduce HubSpot into your day-to-day operations with our guest, Matt Farnworth, the Global Marketing Manager at ISB Global.

Find out what Matt thinks about how HubSpot can streamline operations, how ISB Global has found marketing success through thought leadership, and how AI can help enhance one’s productivity.

In this episode, you'll discover:

• The initial period of adopting HubSpot at ISB Global focused on setting up the tool, training the team, and integrating HubSpot into the company’s daily operations.
• How Matt uses HubSpot for various marketing activities, including contact management, lead nurturing, and reporting. He also discusses its integration with sales operations, such as deal management and pipeline tracking.
• The challenges and successes of moving from traditional data management methods to a more structured system like HubSpot, and the team's adoption of the new system.
• Insights into ISB Global’s marketing strategy, focusing on creating touchpoints for prospects, thought leadership, public relations, and adapting to changes in lead generation tactics.
• The role of AI in marketing, particularly for small teams, using AI as a complementary tool to enhance productivity and creativity, rather than as a replacement for human input.

This episode provides insights into the practical application and benefits of HubSpot in a global marketing context, strategies for effective marketing in a niche industry, and the evolving role of AI in marketing operations.

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