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Maria Christoforidou: Why AI is not a game-changer for digital marketing - yet
Manage episode 379491669 series 3504933
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Welcome to the 'Evolving HubSpot Podcast', hosted by Matthew Creswick. In this episode, Matt is joined by Maria Christoforidou.
Maria is the Team Lead of EMEA at Huble Digital and shares her valuable insights into the world of AI in marketing, spanning content creation, data analytics and automation. Matt and Maria also delve into the reasons why AI has not yet revolutionised the marketing industry and explore the necessary steps and changes required for it to become a game changer.
In this episode, you'll learn:
- The evolving role of AI in marketing and its impact on content creation, data analysis, and automation.
- How AI is transforming content generation while addressing the need for improved quality and customisation.
- The valuable insights and patterns that AI can uncover in data analysis, streamlining reporting and data interpretation.
- The delicate balance between AI automation and the necessity of human decision-making and oversight.
In this episode, our guest, Maria Christoforidou, takes us on an insightful journey into the world of AI in marketing and its impact on content creation, data analysis, and automation. Join us as we discuss the evolving landscape of AI tools and their practical applications in marketing. Don't miss it!
Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us
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