#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

• The future of intent data
• ABM in 2024
• The importance of unique positioning
• Marketing in industries like packaging and logistics
• How to stand out in a crowded market

Timestamps

• (00:00) - - Intro
• (06:21) - - Embracing Timeless Marketing Principles
• (08:20) - - The Impact of Positioning on Marketing
• (13:17) - - Adapting to Remote Work
• (16:07) - - Identifying early-stage problems and solutions
• (19:14) - - Decoding Intent Data in B2B Marketing
• (22:55) - - Regulation and Data Privacy in Advertising Platforms
• (30:38) - - Strategies for Meaningful Outreach Using Intent Data
• (31:26) - - Redefining ABM: Back to Basics
• (37:39) - - Focused Sales Strategy: Quality Over Quantity
• (38:31) - - ABM: Leveraging Your Network
• (42:33) - - The Naming Challenge in Branding
• (46:34) - - The Power of Execution Over Strategy

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