#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.

They discuss things like

• Why marketing attribution is hard
• The essential elements of predicting marketing results
• Which leading indicators to follow and how to tie them to revenue
• Correlation between reach metrics (like community members and subscriptions) and output metrics
• How to use and measure LinkedIn in B2B

Timestamps

• (00:00) - - Intro to Pranav and Paramark
• (04:15) - - Identifying Market Needs through Research
• (09:21) - - Broken Measurement in Marketing
• (14:17) - - Importance of Email Audience Engagement
• (17:55) - - Audience Tracking
• (18:39) - - Technology's role in analyzing marketing metrics
• (26:54) - - Experimentation and Failure
• (28:18) - - Marrying Ideas and Measurement in Marketing
• (33:05) - - Connections for Startup Growth
• (36:07) - - Executing Ideas in Marketing Leadership
• (42:57) - - Focusing on Profitability and Product

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more