#146: Strategy | Community Building with Greg Isenberg

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.

They discuss

• Why you need to build an engaged community before a paid membership
• The importance of niching down
• The difference between audience and community
• The tribe framework
• Personal brand and community performance

Timestamps

• (00:00) - - Intro
• (04:50) - - Building a Community on Patreon
• (08:21) - - The Power of Niche Communities
• (11:24) - - From Facebook Group to Profitable Membership
• (14:46) - - The Impact of Exclusive Communities on Social Media
• (18:14) - - The Illusion of Social Media Engagement
• (25:45) - - Building a Personal Brand for Business
• (28:56) - - Nurturing a Successful Community Within a Company
• (29:44) - - Community Monetization: Pricing and Value in B2B Memberships
• (33:24) - - The Dangers of Free Services
• (38:50) - - Transformation of Twitter
• (42:42) - - Navigating Social Media Engagement
• (43:59) - - Exploring New Frameworks and Community Engagement

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by PharosIQ.

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.

Yet your growth goals remain unchanged.

PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.

Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more