#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

Exit Five: B2B Marketing with Dave Gerhardt

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:

• How to create a killer creative brief
• How well-crafted design can significantly drive conversion rates
• The step-by-step process we followed for a successful rebrand

Timestamps

• (00:00) - - Intro to No Boring Design and Eli
• (07:09) - - Where Agency Partnerships Go Wrong
• (09:50) - - Why You Need to Be Blunt About Your Needs
• (13:28) - - Using Chat GPT and AI to Create an Effective Brief
• (15:31) - - The True Impact of Design
• (23:49) - - How to Use Organic Social Media for Advertising
• (25:25) - - Why Visual Identity Matters to Brand
• (29:59) - - Nailing your Branding Guidelines
• (32:39) - - Why You Need to Experiment with Creative
• (36:34) - - How to Use Design Resources to Create Leverage
• (37:22) - - Getting Work Done: How to Delegate

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more