#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh

Exit Five: B2B Marketing with Dave Gerhardt

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.

Max and Dave Cover:

• His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
• Challenges and advice for hiring in international markets
• The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval

Timestamps

• (00:00) - - Intro
• (05:26) - - The US Approach to Marketing
• (08:14) - - Max’s Initial Agency Skepticism
• (11:25) - - B2B Marketing Strategies for Dutch Tech Companies
• (13:24) - - Challenges of Expanding SaaS in EU Markets
• (17:40) - - How to Effectively Use Local Expertise
• (23:03) - - Building Your First Customer Playbook
• (26:47) - - Creating a Long-Term Strategy for New Markets
• (29:27) - - Branding and International Expansion
• (35:44) - - Challenges of Hierarchy in Large Organizations
• (37:10) - - Multiple Layers of Approval and In-authentic Content

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