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#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
Manage episode 437641435 series 3290771
Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.
Chelsea and Dave cover:
- How leveraging internal and cross-functional knowledge can create a content goldmine
- Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
- Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords
Timestamps
- (00:00) - - Intro to Chelsea
- (06:37) - - LinkedIn for B2B
- (13:41) - - Chelsea’s Experience at Chili Piper
- (17:46) - - Improving Content for Podcasts
- (21:02) - - How to Maximize Search Impact
- (21:51) - - Driving Website Traffic Through Brand Content Strategy
- (28:03) - - Merging Brand and Keyword-Driven Content
- (33:29) - - Aligning Brand and Content Strategy with Your Goals
- (35:36) - - New Content Channels for B2B
- (39:40) - - How to Measure Content Engagement
- (43:16) - - Skyscraper SEO Content Strategy
- (44:25) - - How to Grow Using Gated Content
- (51:24) - - How to Craft a Brand Strategy
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
175 episodes
Manage episode 437641435 series 3290771
Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.
Chelsea and Dave cover:
- How leveraging internal and cross-functional knowledge can create a content goldmine
- Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
- Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords
Timestamps
- (00:00) - - Intro to Chelsea
- (06:37) - - LinkedIn for B2B
- (13:41) - - Chelsea’s Experience at Chili Piper
- (17:46) - - Improving Content for Podcasts
- (21:02) - - How to Maximize Search Impact
- (21:51) - - Driving Website Traffic Through Brand Content Strategy
- (28:03) - - Merging Brand and Keyword-Driven Content
- (33:29) - - Aligning Brand and Content Strategy with Your Goals
- (35:36) - - New Content Channels for B2B
- (39:40) - - How to Measure Content Engagement
- (43:16) - - Skyscraper SEO Content Strategy
- (44:25) - - How to Grow Using Gated Content
- (51:24) - - How to Craft a Brand Strategy
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
175 episodes
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