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I'll Tell You What Consumers Really, Really Want - With Guy White

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Manage episode 222755825 series 2320650
Content provided by Alex Congdon and Alex Congdon: Entrepreneur Mentor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Congdon and Alex Congdon: Entrepreneur Mentor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Guy White is the founder of Catalyx, a successful and very innovative agency based in Geneva helping brands connect with their ideal consumers. Originally from the UK, Guy quit the safety of corporate life to start his 1st business before he turned 30. In this episode Guy we discuss his view of risk, entrepreneurship and leading a start-up organisation.

Full Episode notes https://www.alexcongdon.com/23

Episode Highlights

00:57 - Who does Catalyx help and how?05:36 - A different approach from other market research agencies13:27 - Challenges and difficulties of setting up the business19:22 - Practical support and inspiration from others23:50 - Business and clients achievements22:06 - What are the future goals for the business?23:50 - Who would you like to mentor ?

  continue reading

29 episodes

Artwork
iconShare
 
Manage episode 222755825 series 2320650
Content provided by Alex Congdon and Alex Congdon: Entrepreneur Mentor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Congdon and Alex Congdon: Entrepreneur Mentor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Guy White is the founder of Catalyx, a successful and very innovative agency based in Geneva helping brands connect with their ideal consumers. Originally from the UK, Guy quit the safety of corporate life to start his 1st business before he turned 30. In this episode Guy we discuss his view of risk, entrepreneurship and leading a start-up organisation.

Full Episode notes https://www.alexcongdon.com/23

Episode Highlights

00:57 - Who does Catalyx help and how?05:36 - A different approach from other market research agencies13:27 - Challenges and difficulties of setting up the business19:22 - Practical support and inspiration from others23:50 - Business and clients achievements22:06 - What are the future goals for the business?23:50 - Who would you like to mentor ?

  continue reading

29 episodes

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