Fred Richardson - Mindful Runner High on Life

Expedition Business

Fred Richardson is a seasoned entrepreneur with a diverse and rich background. His journey began in the realm of IT, where he was deeply involved in startups during the mid-90s and the early part of the 2000s. With a career spanning over 30 years in the IT sector, Fred has demonstrated a keen ability for innovation and a flair for pioneering new ventures.

His entrepreneurial spirit eventually led him to the world of running, where he founded Mindful Runner. Initially starting as a running shoe shop, the business evolved under Fred's vision and leadership. Today, Mindful Runner stands as a unique coaching business, utilizing Fred’s homegrown 'Narrative-based' coaching methodology.
This approach, placing clients at the center of their own stories, reflects Fred's innovative mindset, seamlessly blending his passion for running with his entrepreneurial acumen.

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In layman's terms, Fred takes ordinary people like myself and exposes them to a running culture as well as running experiences far beyond your wildest dreams. One such experience was the 3-Day Mahai Adventure Weekend where we started with a 50km Mount Aux Sources run on Day 1. Click here for my account of how this adventure weekend culminated into a few very good business lessons.
https://www.mindfulrunner.co.za

https://www.facebook.com/MindfulRunnerJHB

https://www.instagram.com/mindfulrunner/

https://www.linkedin.com/company/mindful-runner/