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Digital Experience Strategy and the Role of AI

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Manage episode 364791739 series 2944968
Content provided by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dutta Satadip is the Chief Customer Officer at ActiveCampaign, former Global Head of Customer Operations at Pinterest, and Director of Customer Success for the Americas region at Google. Today he joins us on The Experience Strategy Podcast to share his predictions for the future of digital experience strategies and the role AI should play in customer experience in our roadmaps.

Tune in to learn the three phases of data design for CX

  1. Understand the customer context

  2. Automate based on context

  3. Use that to predict your customers’ needs

While we won’t get it right for every customer every time, Hear how companies like Amazon, Netflix, and Google use AI-assisted data to be more right more of the time.

  continue reading

89 episodes

Artwork
iconShare
 
Manage episode 364791739 series 2944968
Content provided by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dutta Satadip is the Chief Customer Officer at ActiveCampaign, former Global Head of Customer Operations at Pinterest, and Director of Customer Success for the Americas region at Google. Today he joins us on The Experience Strategy Podcast to share his predictions for the future of digital experience strategies and the role AI should play in customer experience in our roadmaps.

Tune in to learn the three phases of data design for CX

  1. Understand the customer context

  2. Automate based on context

  3. Use that to predict your customers’ needs

While we won’t get it right for every customer every time, Hear how companies like Amazon, Netflix, and Google use AI-assisted data to be more right more of the time.

  continue reading

89 episodes

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