Artwork

Content provided by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Change a B2B Organization to be Customer Centric

25:36
 
Share
 

Manage episode 374995896 series 2944968
Content provided by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Companies with large sales forces are now building CX in an increasingly digital world: B-B selling today is less about personal relationships and more about value creation. As buyers evolve towards more digital interchanges they still want knowledgeable customer support to create the most value at each stage of the buyers’ journey. In this episode, we are joined by Kellie Glueck to hear how Kimberly-Clark Professional has adapted to customer and market changes to make CX a central aspect of its business-to-business model with customers.

  continue reading

91 episodes

Artwork
iconShare
 
Manage episode 374995896 series 2944968
Content provided by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aransas Savas & Dave Norton, Aransas Savas, and Dave Norton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Companies with large sales forces are now building CX in an increasingly digital world: B-B selling today is less about personal relationships and more about value creation. As buyers evolve towards more digital interchanges they still want knowledgeable customer support to create the most value at each stage of the buyers’ journey. In this episode, we are joined by Kellie Glueck to hear how Kimberly-Clark Professional has adapted to customer and market changes to make CX a central aspect of its business-to-business model with customers.

  continue reading

91 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide