Modes Series, Episode 3: How High Performers Like Zibby Owens Switch Modes

Experience Strategy Podcast with Stone Mantel

Today we are joined by Zibby Owens, an author, podcaster, publisher, CEO, and mother of four. Zibby recently published her memoir: Bookends: A Memoir of Love, Loss, and Literature and her first children’s book Princess Charming. As part of our ongoing Modes series, Zibby helps us understand what it’s like to be a multi-hyphenate jetting from one mode to another, and the tools, behaviors and mindsets that help her thrive. If you’re an experience strategist creating products for high performing multi-mode customers, listen now!

IN THIS EPISODE:

• [3:20] Zibby provides a brief overview of her new memoir.
• [7:55] How Zibby switches between modes of creating energy and restoring her energy.
• [14:20] What helps Zibby to overcome and grow from many extraordinary challenges she has gone through in her life?
• [20:35] What helps Zibby sustain her high-performance energy?
• [26:00] Dave and Aransas share key recommendations for companies that are creating products for high performers and mode-shifters, including the importance of focusing on relaxation alongside peak performance.
• [31:30] Companies need to acknowledge the mode the consumers are in to help deepen the experience and understanding of a product.

KEY TAKEAWAYS

• In Bookends: A Memoir of Love, Loss, and Literature, Zibby identifies her superpowers and demonstrates how helping people understand their strengths can empower customers and foster lasting relationships
• Zibby recognizes that she switches between modes. She’s aware of why she’s moving from one to the next, and how it serves her goals. She’s the type of customer that high performing brands would like to win over.
• Zibby feels balanced when she’s performing at a high level with times for recovery and restoration in between. Companies who only focus on high performance miss an opportunity to create long-term engagement.
• Almost every person switches modes regularly, especially if they have a career, family, a home, and personal passions. Companies can do a better job of making all customers aware of the modes they get into.

BIO

Zibby Owens is an author, podcaster, publisher, CEO, and mother of four.

Zibby is the founder of Zibby Owens Media, a privately-held media company designed to help busy people live their best lives by connecting to books and each other. The three divisions include Zibby Books, a publishing house for fiction and memoir, Zcast, a podcast network powered by Acast including Zibby’s award-winning podcast Moms Don’t Have Time to Read Books, and Moms Don’t Have Time To, a new content and community site including Zibby’s Virtual Book Club, events, and the former Moms Don’t Have Time to Write.

She is a regular columnist for Good Morning America and a frequent guest on morning news shows recommending books.

Editor of two anthologies (Moms Don’t Have Time to Have Kids and Moms Don’t Have Time To: A Quarantine Anthology), a children’s book Princess Charming, and now a memoir Bookends: A Memoir of Love, Loss, and Literature, Zibby loves to write. She regularly pens personal essays, starting with her first one in Seventeen magazine in 1992.

Zibby lives in New York with her husband, Kyle Owens of Morning Moon Productions, and her four children. Follow her on Instagram @zibbyowens.