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S3E55 - How to get Stakeholder Buy-in for all your Experiments featuring André Morys
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Learn from André Morys, CEO of KonversionsKRAFT, on gaining crucial stakeholder buy-in for experiments. André highlights the challenges faced by optimizers and advocates for understanding team dynamics through stakeholder mapping. He emphasizes approaching stakeholders, using empathy to build relationships, and overcoming objections. André shares practical insights on conflict management, including a stakeholder map with color-coded power dynamics. Discover the significance of regular check-ins, fostering trust, and achieving tangible results in experimentation. Master the art of securing support for your experiments effectively. About growth marketing Summit: June 19th, 2024 in Frankfurt: www.growthmarketingSUMMIT.com - with 700-800 attendees it is Europe's #1 real-life conference with a handpicked lineup of great people you will usually not see at one conference. Andre's strategy illustrated: http://experimentnation.com/wp-content/uploads/2023/12/andre-stakeholder-strategy.png Chapters 00:00 - Introducing André Morys and the importance of stakeholder buy-in 04:12 - Understanding the stakeholder map and its color-coded quadrants 09:37 - The impact of stakeholders on experimentation in different company sizes 13:45 - Importance of building relationships and trust with stakeholders 18:20 - Recognizing objections and crafting strategies to address them 24:10 - Navigating implicit forces in larger organizations 24:43 - Learn about André Morys’ upcoming Growth Marketing Summit
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