))
123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
Manage episode 331766852 series 2532033
Content provided by Dan Shure (SEO). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Shure (SEO) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: - The 4 Pillars of a Bottom Funnel Content Strategy
- Conducting Interviews For Content Research
- Writing Intros That Convert
- Why “Tone Of Voice” May Not Be Important
- Optimizing For UX and CTAs
- Acquiring Backlinks
- Measuring Content Marketing ROI
- The Cons of Content Briefs (and an Alternative)
- Content Marketing Costs
- Coming soon!
- https://www.mintcopywritingstudios.com/fintech-content-marketing-framework
- https://www.mintcopywritingstudios.com/blog/bofu-content
- https://www.mintcopywritingstudios.com/blog/fintech-seo
- https://www.mintcopywritingstudios.com/blog/content-attribution-fintech
- https://www.mintcopywritingstudios.com/blog/content-marketing-roi
- https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
- https://www.linkedin.com/in/aramintarobertson/
- https://www.mintcopywritingstudios.com/
- https://twitter.com/mintcstudios
- https://www.fintechmarketinghub.com/slack
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
134 episodes
Share
