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130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow

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Manage episode 406476203 series 1314515
Content provided by Dan Shure (SEO). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Shure (SEO) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Will Critchlow

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.

I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?

Topics In This Episode Include:

  • How is AI affecting informational queries?
  • What the ancient steel and iron industry has to do with content
  • Is it worth still investing in content marketing?
  • How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
  • Challenges for new people entering the SEO space
  • And lots more…

Listen Now!

Related Episodes You Might Like

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Will Online

The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 406476203 series 1314515
Content provided by Dan Shure (SEO). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Shure (SEO) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Will Critchlow

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.

I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?

Topics In This Episode Include:

  • How is AI affecting informational queries?
  • What the ancient steel and iron industry has to do with content
  • Is it worth still investing in content marketing?
  • How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
  • Challenges for new people entering the SEO space
  • And lots more…

Listen Now!

Related Episodes You Might Like

Tools Mentioned

Articles, Resources, and Links Mentioned

Find Will Online

The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.

  continue reading

53 episodes

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