Helping Local “Microbusinesses” Thrive (with Alex Rosen)

Explain to Shane

What are “microbusinesses” and why do they matter to our economic outlook? How can state and local governments learn about and help sustain these local businesses?

On this episode, Shane interviews Alex Rosen, a senior director for GoDaddy’s Venture Forward team. Alex explains the rise of online microbusinesses during the pandemic, and how we need to capture these businesses’ importance and continue to foster their growth as part of the buildout of local economies. She also discusses the value that technological innovation has created for small businesses and shares lessons for policymakers who want to protect niche, tech-enabled markets.