Charlie Clifford, Co-Founder and Director of ROAM

Facing the Giants

On this episode of Facing the Giants podcast, Scott Kerr with down with entrepreneur Charlie Clifford, co-founder and director at ROAM, a direct-to-consumer premium luggage brand that allows people to completely customize the look of their suitcase. Clifford, who founded world-renowned Tumi in the 1970s, talks about finding a gap in the upper end of the luggage market that sparked the idea for ROAM. He also discusses how the customization platform works, building a profitable business model through a "patience strategy" and long-term commitment to the brand, the changing relationship between travelers and their luggage, and purposely not playing in the smart luggage arena. Plus: How he has navigated both Tumi and ROAM through a number of existential crises that would normally cripple a travel-related company Featuring: Charlie Clifford, Co-Founder and Director at ROAM (roamluggage.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About Facing the Giants podcast: Luxury entrepreneurs talk about competing with the Goliaths of the industry. Stay Connected: Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc Email: [e-mail] Don't forget to subscribe, rate, and review!