FtL 27: How To Make The Critical Shift From Creator Mindset To Marketer Mindset with Ravi Jayagopal

Fail To Learn: Teaching stories from business, sales, marketing, coaching, blogging, freelance, & entrepreneurs.

In this episode I talk with Ravi Jayagopal, to cofounder and codeveloped of Digital Access Pass (often called DAP). DAP is a sophisticated membership plugin and marketing platform for WordPress. (And, if you don’t know what any of that means, don’t worry. This isn’t a tech show so we won’t geek out on you. Keep reading.)

Ravi built DAP after noticing a gap in options. He built the first PayPal and ClickBank download protection scripts. Before these scripts, if you sold digital downloads/content (ebooks, audio, video, etc), anyone with the link could download your products and you couldn’t do anything about it, except lose money.

Ravi’s story starts when he sold the resale rights to one of these scripts. It wasn’t a total failure, he made $30, but it taught him an enormous lesson about marketing, and the difference between creating and selling.

In this show Ravi and I talk about:

• How he started online in an extremely small niche selling a book to find Indian baby names.
• When he found time to learn coding while working long days at his full-time job.
• How he came up with the idea to build the first PayPal and ClickBank download protection scripts.
• What (now) famous internet marketer bought Ravi’s scripts and turned it into the start of his empire.
• What Ravi learned from watching this marketer turn this small deal into huge profits.
• Why he was one of the first “geek marketers.”
• Why it’s important for you to change from a creator mindset if you want to build a real business.
• What Ravi meant when he said, “Great marketing can sell and inferior product, in the beginning.”
• The struggle Ravi had to endure to get his United States citizenship, and why he is blessed and grateful to be in the US.
• How Ravi and his bride, Veena, struggled to shuffle jobs, while building their products, so they could stay in the country and earn their citizenship.
• What happened when he was fired and how it devastating it was during their citizenship process.
• Why entrepreneurs have a special passion.
• Why the time he spent with his family as a child is what drove him to build his business.
• Why he would fall asleep on the subway while going to work.
• The difference between the acronyms DOSAA and DOGPOO, and why one is better than the other.
• How you want to think about pricing.
• How to package your products to get the most effective pricing, and deliver the best value for your customers.
• Why you shouldn’t worry about engagement when you launch your product.
• And, of course, much more…

Enjoy The Show:

How To Make The Critical Shift From Creator Mindset To Marketer Mindset with Ravi Jayagopal

Mentioned In This Show:

• Digital Access Pass
• SubscribeMe.fm podcast
• Cool Cast Player
• Subscribe Me book by Ravi
• No Business Like Ebusiness book by Ravi
• Ryan Deiss
• Tim Ferriss podcast, episode with Jamie Foxx
• Book: Will It Fly by Pat Flynn