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New Coke
Manage episode 341229094 series 3150757
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Coca-cola spent five years and $4 million researching a new formula. It took less than three months for the public to reject it and demand the original Coca-cola Classic return. On this episode of Fails and Fixins we take a look at why New Coke failed and theorize ways it could have worked.
Produced by Digital Buzz LLC
Hosted by Dave Plough
20 episodes
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