))
Sin to Win
Manage episode 341229081 series 3150757
Content provided by Dave Plough. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Plough or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Electronic Arts began promotion for the 2010 action game "Dante's Inferno" it was natural to utilize the 9 circles of Hell. Every level of the game was based around one of the circles and so too would be every tactic in their advertising strategy. Limbo, gluttony, greed, anger, heresy, violence, fraud, and treachery all worked. But when it came to lust, EA faltered.
Produced by Digital Buzz
Hosted by Dave Plough
20 episodes
Share
