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The North Face
Manage episode 341229078 series 3150757
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When a popular outdoors brand like The North Face makes a bad marketing decision it can affect how its perceived by loyal customers. Even worse, it can affect how potential future customers make decisions. This episode looks at a recent misstep made by Leo Burnett Tailor Made in an attempt to get The North Face on top of Google search results.
Produced by Digital Buzz
Hosted by Dave Plough
20 episodes
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