The Wild World of Marketing to Parents with Lesa Ukman
Manage episode 354066994 series 3432636
Lesa Ukman is widely regarded as the Godmother of Sponsorship. In this episode, Lesa shares her work as a pioneer in measuring the fair market value of sports, arts, entertainment and nonprofit sponsorships. Lesa offers several illustrative examples of best in class sponsorships and highlights why primary research should be the starting point.
16 episodes