Make More Sales In Your E-Mails with Jennifer Wilson

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3y ago 29:37

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Today's guest helps entrepreneurs build real relationships in their subscriber's inbox, turning subscribers into true fans and brand evangelists. In her free time, you'll usually find her typing away furiously at her laptop writing e-mails, reading a book, or at the baseball field with her two boys. I'm excited to introduce you to digital marketing coach, Jennifer Wilson.

In This Episode You'll Learn

Relationship marketing--what it is, benefits, how to use it in e-mail marketing, and how it can seem counter-intuitive to what you might think (and also what is being taught in the marketplace right now).
How to re-engage with your audience if you've not e-mailed them in a while.
Use the 80/20 rule when emailing your subscribers (value/selling)

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I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

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100 episodes