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Mascot Mayhem

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Manage episode 393549518 series 2163780
Content provided by Fanalytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fanalytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season.


Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.

And make sure to follow us on social!

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

  continue reading

274 episodes

Artwork
iconShare
 
Manage episode 393549518 series 2163780
Content provided by Fanalytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fanalytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season.


Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.

And make sure to follow us on social!

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

  continue reading

274 episodes

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