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Mascot Mayhem
Manage episode 393549518 series 2163780
Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
278 episodes
Manage episode 393549518 series 2163780
Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season.
Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message
Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.
Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.
And make sure to follow us on social!
Instagram: @fanalyticsmikelewis
Twitter: @fanalyticsmike
YouTube: @fanalyticsmike
TikTok: @fanalyticspodcast
278 episodes
All episodes
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