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Expand your restaurant brand beyond the store into delivery and retail. Best practices with Brandon Tammaro, Wow Bao’s Vice President of Strategic Growth
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In Today’s episode, I have the pleasure of interviewing Brandon Tammaro, Vice President of Strategic Growth at Wow Bao. Brandon shares his early career at C.H. Robinson and The Kraft Heinz Company, emphasizing the importance of efficient freight management and mastery of supply chain coordination in the food service industry.
Exploring the company's journey from brick-and-mortar locations to ghost kitchens with the aim of being the nation’s most trusted fast Asian street food brand to having over 600 locations, Brandon expands on the company’s successful foray into the retail sector by adequately ensuring optimum food quality and delivery standards.
With Brandon, we discuss the challenges that anyone delving into the ghost kitchen space may encounter, including ensuring food quality, establishing delivery standards, and forming partnerships with delivery services such as DoorDash and Uber Eats. Additionally, we explore the potential benefits and challenges of developing products and entering the retail sector to enhance your revenue and grow your brand.
Stay tuned as Brandon and I explore the company's success, attributed to its fun and agile workforce, adaptability and unique openness to speed and failure.
Welcome back to the show.
Connect With the Host:
Connect With Our Guest:
Wow Bao Website
Connect with Datum FS:
https://datumfs.com/
Timestamps
00:00
01:52 - Welcome to the show, Brandon
02:31 - Brandon Shares His Experience Working At C.H. Robinson
05:21 - Exploring Brandon's Challenges And Success At Kraft Heinz
06:47 - The Obstacles And Triumphs Of Limited-Time-Only Products
08:13 - The Inception And Evolution Of Wow Bao
09:30 - The Expansion Of Wow Bao
10:51 - Strategically Shifting Towards Ghost Kitchen Operations
11:26 - The Ghost Kitchen Business Model
13:25 - The Evolution Of Wow Bao's Simplified Operational Model
18:08 - Bandon Elucidates Wow Bao's Successful Foray Into The Retail Sector
21:48 - Strategies To Effectively Adapt To Consumer Demand
23:44 - Brandon Identifies Potential Industry Best Practices For Brand Growth
26:00 - Examining Retail Market Entry Challenges
29:09 - Achieving Retail Success At Wow Bao
30:30 - What Is Bao?
31:57 - Drawing Parallels With Wow Bao And Starbucks
33:56 - Brandon Touches On The Evolving Landscape Of Ghost Kitchens
37:05 - Ensuring Food Quality And Delivery Standards
39:42 - Bandon Delves Into Wow Bao's Expansion Into Automated Vending Machines
41:03 - Wow Bao's Supply Chain Infrastructure
45:20 - Effective Brand Development Strategies
49:06 - Fostering The Culture Of Autonomy And Agility In The Workplace
51:06 - Speed As An Advantage In Branding
52:33 - Wrapping Up
I’d like to introduce you to Datum Advisors, a new offering from Datum FS. Our team is composed of seasoned Food Supply Chain Executives from every sector. We stand ready to offer valuable advisory services for your company.
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