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Protection of shape trade marks in fashion
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In the seventh edition of HGF's Fashionably IP Podcast, we discuss the protection of shape trade marks in the world of fashion. Our discussion centres on the recent refusal by the Board of Appeal of the European Union Intellectual Property Office to register the shape of the Christian Dior saddle bag hand bag. We also touch on the decision from the General Court of the EU from 2021 to allow the registration of a cosmetics applicator by Guerlain. Why did Guerlain and Christian Dior find themselves in different positions? Is there still hope for Christian Dior in registering its saddle bag hang bag as a trade mark?
- 2:27 The issue of shape trade marks
- 5:06 Guerlain lipstick applicator case
- 7: 10 Dior Saddle bag case
- 10:41 Takeaways from the Guerlain and Dior cases
28 episodes
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