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FD Talks Episode 28: The 7 Types of Funeral Consumers and How to Serve Them
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The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them.
Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG. They discuss:
- How families have changed in the last decade
- Important information about the 7 types of consumers
- How you can discover which segments live in your community
- And more!
Get more insights in this free report that you can use to help you make better, more informed decisions about your funeral business. >> The New Funeral Consumer Report - FDLIC
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