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Interview: See that billboard? That industry is now worth $1.2b

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Manage episode 419669232 series 3375277
Content provided by Adam Lang and Fear and Greed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lang and Fear and Greed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

82% of us leave home each day, and that's where out-of-home advertising comes in. Billboards, the sides of buses, even the little screens at the petrol bowser.
But how do you measure a moving audience? And how do advertisers know they're getting value for money?
Elizabeth McIntyre, Chief Executive of the Outdoor Media Association, talks to Sean Aylmer about outdoor advertising, and how the industry is future-proofing itself.

Find out more: https://fearandgreed.com.au

See omnystudio.com/listener for privacy information.

  continue reading

3392 episodes

Artwork
iconShare
 
Manage episode 419669232 series 3375277
Content provided by Adam Lang and Fear and Greed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lang and Fear and Greed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

82% of us leave home each day, and that's where out-of-home advertising comes in. Billboards, the sides of buses, even the little screens at the petrol bowser.
But how do you measure a moving audience? And how do advertisers know they're getting value for money?
Elizabeth McIntyre, Chief Executive of the Outdoor Media Association, talks to Sean Aylmer about outdoor advertising, and how the industry is future-proofing itself.

Find out more: https://fearandgreed.com.au

See omnystudio.com/listener for privacy information.

  continue reading

3392 episodes

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