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Interview: See that billboard? That industry is now worth $1.2b
Manage episode 419669232 series 3375277
82% of us leave home each day, and that's where out-of-home advertising comes in. Billboards, the sides of buses, even the little screens at the petrol bowser.
But how do you measure a moving audience? And how do advertisers know they're getting value for money?
Elizabeth McIntyre, Chief Executive of the Outdoor Media Association, talks to Sean Aylmer about outdoor advertising, and how the industry is future-proofing itself.
Find out more: https://fearandgreed.com.au
See omnystudio.com/listener for privacy information.
3392 episodes
Manage episode 419669232 series 3375277
82% of us leave home each day, and that's where out-of-home advertising comes in. Billboards, the sides of buses, even the little screens at the petrol bowser.
But how do you measure a moving audience? And how do advertisers know they're getting value for money?
Elizabeth McIntyre, Chief Executive of the Outdoor Media Association, talks to Sean Aylmer about outdoor advertising, and how the industry is future-proofing itself.
Find out more: https://fearandgreed.com.au
See omnystudio.com/listener for privacy information.
3392 episodes
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