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Interview: Nine paid $305 million for the Olympics. Was it worth it?

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Manage episode 433149925 series 2749949
Content provided by Adam Lang and Fear and Greed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lang and Fear and Greed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Broadcaster Nine spent $305 million buying the rights to the five Olympics, from Paris through to Brisbane. In terms of gold medals, Paris has been our most successful Olympics ever. But has it paid off for Nine, and for the advertisers?
Ben Willee, General Manager and Media Director at Spinach Advertising, talks to Sean Aylmer about Olympics broadcasts, advertising and the overall state of the ad market.

Find out more: https://fearandgreed.com.au

See omnystudio.com/listener for privacy information.

  continue reading

3741 episodes

Artwork
iconShare
 
Manage episode 433149925 series 2749949
Content provided by Adam Lang and Fear and Greed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lang and Fear and Greed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Broadcaster Nine spent $305 million buying the rights to the five Olympics, from Paris through to Brisbane. In terms of gold medals, Paris has been our most successful Olympics ever. But has it paid off for Nine, and for the advertisers?
Ben Willee, General Manager and Media Director at Spinach Advertising, talks to Sean Aylmer about Olympics broadcasts, advertising and the overall state of the ad market.

Find out more: https://fearandgreed.com.au

See omnystudio.com/listener for privacy information.

  continue reading

3741 episodes

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