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Coaching Mistakes To Avoid
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How many coaches have you hired to help you in your business? Coaching is HUGE right now and I've hired a few coaches myself, but I've noticed some disturbing trends in coaching.
There's a major focus in marketing, growing, and scaling - which is an important part of running a business - but many business coaches are really just marketing coaches. They don't do much when it comes to actually running your business.
As service providers, especially when you're only working with a couple of clients at a time, marketing to more clients isn't going to help you. If you're charging a premium rate for an outstanding service, you should be spending your time providing that amazing service to your clients rather than worrying about marketing so much. The referrals from customer experiences will do much of the marketing for you.
An ideal coach for a service provider is someone with real world experience who understands your particular service-based needs and what is going on in the current climate.
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