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Nothing Gets Sold Until the Story Is Told with Steve Multer

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Manage episode 377905199 series 2475597
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STEVE MULTER is a veteran corporate spokesman and trainer for more than 100
global brands, including Cisco, Panasonic, Siemens, Fujifilm, HP, NTT Data, and Bayer. He is known as the chief storytelling officer for these and other brands. I wanted to have him on as a guest to give us a few tips on how to become better storytellers and use stories as a way to communicate more effectively and create more persuasive presentations.
During the interview, Steve explains what a corporate story is. He also explains how the stories that we tell in presentations are almost identical to the marketing stories that big marketing companies develop for huge brands.
You can visit https://corporatestorytelling.com/guide and enter code soldtold23 to download the publication, 5 Paths to Passionate Storytelling eGuide. You can also sign up for Steve's Tuesday Tips & Tricks.

  continue reading

290 episodes

Artwork
iconShare
 
Manage episode 377905199 series 2475597
Content provided by Doug Staneart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Doug Staneart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

STEVE MULTER is a veteran corporate spokesman and trainer for more than 100
global brands, including Cisco, Panasonic, Siemens, Fujifilm, HP, NTT Data, and Bayer. He is known as the chief storytelling officer for these and other brands. I wanted to have him on as a guest to give us a few tips on how to become better storytellers and use stories as a way to communicate more effectively and create more persuasive presentations.
During the interview, Steve explains what a corporate story is. He also explains how the stories that we tell in presentations are almost identical to the marketing stories that big marketing companies develop for huge brands.
You can visit https://corporatestorytelling.com/guide and enter code soldtold23 to download the publication, 5 Paths to Passionate Storytelling eGuide. You can also sign up for Steve's Tuesday Tips & Tricks.

  continue reading

290 episodes

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