S04 E04 Personal branding starts with "why": Amelia Sordell on branding, leadership and entrepreneurship.

Femme Lead

Personal Branding | Thought Leader | Entrepreneurship | Career Advice | Failure & Success | Leadership | Hiring Tips | Role Model |

Amelia Sordell is a thought leader in personal branding, and as she describes herself: “I brand people, not businesses.” She started the agency Klowt in a small bedroom in the middle of a global pandemic. She believes that the future of branding is personal. People buy from people, and trust is vital in any interaction, whether personal or professional. And that is what a personal brand does, it builds trust.

Amelia Sordell, the founder of Klowt agency based in the UK, is joining us for a special interview about branding yourself and building an engaged audience online.

Amelia has an impressive following on LinkedIn, where she shares content daily, and you can find her accounts below to hear more snippets of her interviews.

Follow Amelia on LinkedIn: https://www.linkedin.com/in/ameliasordell/

Follow Amelia on Instagram: @ameliasordell

Check our Klowt’s website: https://klowt.io/
Episode Timeline:

02:10 Introduction to Amelia Sordell, Founder at Klowt, the personal branding agency.
03:56 Why is personal branding important?
07:55 Entrepreneurship spirit & founding a company in personal branding.
13:38 Failure is part of success.
15:36 The fear of failure is real.
17:10 What changes when you become an entrepreneur?
20:20 Interviewing your manager and the hiring process at Klowt.
24:35 What do you see as key to a good personal branding strategy?
29:10 Inspiration for sharing content and the creative process.
30:57 Where do you start to share content? What about confidence?
34:40 Comparison paralysis when building a personal brand online.
39:45 What should businesses focus on in branding?
42:06 What is the #1 tip for building an online audience?
44:20 Final 5 Fire Questions.