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The fact and fiction of moonshot marketing

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Manage episode 428512723 series 3257909
Content provided by Alan Boyle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Boyle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing executive Richard Jurek, co-author of "Marketing the Moon," talks about how NASA sold the Apollo space effort — and how that campaign is portrayed in a new movie titled "Fly Me to the Moon," starring Scarlett Johansson and Channing Tatum.

--- Support this podcast: https://podcasters.spotify.com/pod/show/fiction-science/support
  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 428512723 series 3257909
Content provided by Alan Boyle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Boyle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing executive Richard Jurek, co-author of "Marketing the Moon," talks about how NASA sold the Apollo space effort — and how that campaign is portrayed in a new movie titled "Fly Me to the Moon," starring Scarlett Johansson and Channing Tatum.

--- Support this podcast: https://podcasters.spotify.com/pod/show/fiction-science/support
  continue reading

57 episodes

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