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Rebook Tries to Rebound. Reimagine. Rebrand.
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Field To Rim Podcast By Seltzer & Sports Sneakers & Kicks! Rebook Tries to Rebound. Reimagine. Rebrand. We discuss the sneaker company's attempt to rebrand and reimagine itself as a world contender in basketball sneakers and apparel post Allen Iverson era through the creation of a basketball division headed by Iverson and Shaquille O'Neal and their attempts to secure Shawn Carter "Jay Z", NBA Player Devin Booker and others.
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