Beyond the Mic: Building a Brand & Reaching Your Ideal Audience

Financial Mastery Simplified

Summary

In this conversation, Jax Crider and Trevor Houston discuss the process of starting a podcast. They cover topics such as the purpose of the podcast, target audience, and expanding the topics beyond the main subject. They also explore the idea of helping clients going through divorce and the importance of pattern interrupts and mic drops in podcasting. Additionally, they discuss the decision between using a studio or recording remotely. In this part of the conversation, Trevor Houston discusses the loss of content due to the closure of a radio station and emphasizes the importance of distribution in podcasting. He also highlights the benefits of paying for a studio and the access it provides to high-quality production and consistency. The conversation then moves on to the advantages of remote podcasting and the ability to reach a wider audience. Trevor shares his experiences with live studio audiences and social audio rooms, as well as the importance of editing and polishing live-streamed episodes. He also discusses the different streaming platforms and the mistake of neglecting distribution. The conversation concludes with a discussion on the evolution of video podcasting and the importance of clear and descriptive podcast titles. In this conversation, Jax Crider and Trevor Houston discuss the challenges and constant changes in the financial industry. They emphasize the importance of educating clients and building trust by providing value and being authentic. They also explore strategies for reaching the ideal audience and creating a personal brand. The conversation concludes with a discussion on collaborating with top podcasts and naming Jax's upcoming podcast.

Takeaways

• When starting a podcast, it is important to define the purpose and target audience.
• Consider expanding the topics beyond the main subject to attract a wider audience.
• Helping clients going through divorce can be a valuable niche to explore.
• Pattern interrupts and mic drops can be effective techniques to keep the conversation engaging.
• Choosing between a studio and remote recording depends on convenience and control over distribution. Distribution is a crucial aspect of podcasting, and neglecting it can result in the loss of valuable content.
• Paying for a studio can provide access to high-quality production and consistency, which can help podcasters stay committed and attract a larger audience.
• Remote podcasting allows for flexibility and the ability to reach a wider range of guests, expanding the podcast's reach and potential audience.
• Live studio audiences and social audio rooms can enhance the podcasting experience and attract bigger guests.
• Editing and polishing live-streamed episodes is essential for creating high-quality evergreen content.
• Choosing the right streaming platform is important for reaching and engaging with the target audience.
• Clear and descriptive podcast titles are crucial for attracting listeners and conveying the podcast's focus and value.
• Starting a podcast can be a valuable tool for thought leadership, networking, and career advancement.
• Communicating to non-experts is important in podcasting, as not everyone is familiar with the subject matter. The financial industry is constantly changing, and it is crucial to stay updated on regulations and rules.
• Educating clients about potential pitfalls and helping them make informed decisions is essential for building trust.
• Being authentic and having a stance on important issues can attract your ideal audience and create a strong personal brand.
• Collaborating with top podcasts in your industry can help expand your reach and provide valuable insights.
• When naming a podcast, consider using clear and descriptive names that reflect the content and purpose of the show.