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#2: SMX East + Digital Marketing Headlines
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Maureen Jann, Director of Digital Marketing speaks to the digital marketing headlines. Katy Tonkin, VP of Digital Strategy and Maddie Cary, Director of Paid Search with Point It Digital Marketing talk about their experience with SMX East and receiving a Landy Award.
EXPERTS: Katy Tonkin, VP of Digital Strategy, Point It Digital Marketing
Bio: Katy is an award-winning marketing strategist that brings her passion for technology and creative problem solving to client and organizational challenges. With a background in retail, she’s demonstrated her love of solving complex challenges while working with companies like Starbucks and a selection of fast-paced startups. Katy currently acts as the Vice President of Digital Strategy at Point It Digital Marketing, a partnership-driven organization built on a foundation of transparency and expertise. Part architect and part technologist, Katy is the problem solver and envelope pusher that drives client success. Her leadership has resulted in several prestigious industry awards, such as the US Search Awards, and The Landys. In her spare time, she is a passionate patron of the arts and board member of the SCT (Seattle Children’s Theater). She enjoys spending time with her husband and daughter.
Maddie Cary, Director of Paid Search, Point It Digital Marketing
Bio: Maddie Cary is the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It’s largest client. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking & learning at great conferences like SMX, HeroConf, & PubCon, or writing posts for the Wordstream blog. Outside of PPC, her biggest loves are her family, friends, and her idol, Queen Beyoncé.
HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing
Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.
RESOURCES:
Point It's 2016 Awards, and how we earned them.
(Case Study) Microsoft Surface Case Study
SMX East- your Mobile PPC Sucks (but it doesn't have to) Slides
30 episodes
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