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#26: Technical Skills for Marketers
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This week we consider how investing in your technical skills brings career benefits for general marketers and the value of practical idealism at the office and at home. We also dive into LinkedIn's matched audiences, our take on Amazon's Echo Look (a voice-controlled camera for fashion tips), how "Ready Player One" reflects real life, and the latest on the Net Neutrality debate.
EXPERT:
Mike Arnesen, Founder and CEO of Upbuild
Bio: Mike Arnesen is a massive optimization geek based in Portland, Oregon. He's also the Founder and CEO of UpBuild, an SEO and analytics agency on a mission to change everything about how great technical marketing gets done. For a taste of what Mike's up to right now, visit his NOW page.
Mike has been working in the SEO space for over a decade, but actually started out as a history major who reluctantly took a job at MySpace in the late 2000s. In between answering support emails, Mike discovered two incredible things: WordPress and SEO. The rest is history.
Today Mike is considered a thought leader (whatever that is) in SEO and analytics, and he spends his days leading an amazing team of technical marketers at UpBuild, going down technical marketing rabbit holes, speaking at conferences, and contemplating company culture.
HOST:
Maureen Jann, Director of Marketing, Point It Digital Marketing
Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.
PRODUCER:
Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing
Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.
RESOURCES
Learn More: Digital Marketing Micro-lessons
Mike's Now Page: Everything Mike's up to right now
Article: Federal appeals court declines to rehear Net Neutrality challenge
Article: Amazon Echo Look is a voice-controlled camera for fashion tips
Article: LinkedIn introduces Matched Audiences
Resource: LinkedIn's "The Sophisticated Marketer's Guide"
Resource: Wil Wheaton narrates "Ready Player One" on Audible
FORMAT: Mp3
LENGTH: 36 minutes
30 episodes
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