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#30: Showing ROI for PR
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PR, an essential part of the digital marketing mix can provide a major earned media boost to your owned content and brand. But, for those of you investing in PR - how do you show the ROI on your efforts? Cosette Jarrett, PR expert, writer, & outreach specialist shares how public relations experts can value coverage, quantify their contributions and maximize impact by working closely with their SEO team. We also survey the social media landscape, looking at Snapchat’s efforts to master advertising, beating the Facebook algorithm, and the death of organic social. We also celebrate the birthday of the GIF on its 30th.
(Producer note: That’s GIF. As in Jif peanut butter. Think differently? Leave us a comment, or let us know your thoughts @point_it!)
EXPERTS:
Cosette Jarrett, Senior Marketing Outreach Specialist at Clearlink
Bio: Cosette is a writer, content creator, social media and outreach strategist specializing in the digital lifestyle and personal tech. She has worked in digital marketing and PR for 6 years, holding in-house, agency, and nonprofit roles. She’s currently working with some of the nations top brands as a Sr. Marketing Outreach Strategist for Clearlink. She’s also a connoisseur of cats, fitness, red wine, and the outdoors, spending her time hiking, biking, and snowboarding in Utah.
HOST:
Maureen Jann, Director of Marketing, Point It Digital Marketing
Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.
PRODUCER:
Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing
Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.
MARKETING ASSISTANT:
Ryleigh Hazen, Marketing Intern, Point It Digital Marketing
Bio: Ryleigh Hazen is a fresh new marketer who is focused on delighting her customer. Previously a successful sales professional and childcare specialist, Ryleigh is putting those skills to use as a Marketing Intern at Point It. The future holds a fast-paced and challenging career in marketing to let her use her thoughtful communication skills, interest in public relations and growing knowledge about advertising. She is in her senior year as a Communication Major with a focus in public relations and advertising and a minor in political science at Pacific Lutheran University. When not in the office Ryleigh enjoys devouring books, trying new recipes and spending time with her family.
RESOURCES:
More from Cosette Jarrett: Stay up to date on Cosette’s latest writing across the web or by connecting with her on Twitter and LinkedIn!
Micro Lesson: SEO & Content Marketing: Two Sides of a Coin
Point Paper: A Guide to Strategic Link Building
Point It’s Latest: Maximizing Digital Marketing Budgets Webinar
Article: The GIF Turns 30: How an Ancient Format Changed the Internet
Article: Marketers Are Using Instagram More Than Snapchat Right Now: Here's Why.
Article: The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure
FORMAT: Mp3
LENGTH: 34 minutes
30 episodes
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