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#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX

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Manage episode 420664370 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out.
On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX.
You’ll learn:

  • What creativity in marketing should look like
  • How to cultivate a culture of creativity
  • How to manage stakeholders expectations of process vs. creativity
  • How to manage a balance between creativity and process

  continue reading

158 episodes

Artwork
iconShare
 
Manage episode 420664370 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out.
On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX.
You’ll learn:

  • What creativity in marketing should look like
  • How to cultivate a culture of creativity
  • How to manage stakeholders expectations of process vs. creativity
  • How to manage a balance between creativity and process

  continue reading

158 episodes

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