The Art & Science of Audience Building with Kamil Rextin

First Person

In the world of marketing, audiences have the potential to make or break a brand. That's why, on today's episode of First Person, we're talking to demand generation and growth marketer, Kamil Rextin, about the art and science of audience-building. After ten years in growth roles at companies like Uberflip, CrowdRiff, and Breather -- just to name a few -- Kamil has a no-BS perspective on what it takes to not just survive in saturated markets, but actually *stand out*.

Here's what we cover:

• The cult of personality in B2B marketing and the potential risks for brands
• Why you need to be data-informed and not data-driven (and what, exactly, is the difference)
• The difference between media and content
• Why copywriting isn't the most valuable skill in marketing right now