FTF251: How we sold out our event in 24 hours (Behind the scenes of How to Face Change) with solo reflections from Leanne Hughes

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Host Leanne Hughes takes you behind the scenes of the recent "How to Face Change" event she co-hosted with Michael Bungay Stanier (MBS).
From brainstorming ideas, locking in the perfect venue, to manufacturing demand for tickets, Leanne spills all the details on how they turned a bold idea into an unforgettable experience.

Expect candid reflections, actionable tips, and a whole lot of fun as Leanne shares the highs, challenges, and big wins from this Brisbane-based event.

What You’ll Learn in This Episode:

1. How to Create Demand for Your Event: The strategic move that got 150 people onto the event waitlist within 24 hours (without selling a single ticket!).
2. The Power of Venue: Why the rooftop bar venue was a major player in getting people excited to attend—and how venue choice can impact your marketing strategy.
3. Collaborating with the Best: Leanne shares insights from working with Michael Bungay Stanier and how their creative synergy shaped the event’s success.
4. Marketing Magic: A peek into the marketing tactics, including leveraging scarcity, early bird offers, and social proof to sell out the event in record time.
5. Content vs. Experience: Why Leanne spent more time focusing on creating an experience for her attendees than on the content itself—and why that was the key to success.
6. Behind-the-Scenes Decisions: The tools and tech that helped Leanne and MBS manage a seamless collaboration across time zones, from Google Docs to a private podcast.
7. Post-Event Reflections: What worked, what Leanne would tweak, and the overwhelming LinkedIn love that followed the event.

Episode Highlights:

• The quote that inspired Leanne to aim big with her venue choice: "If I made small decisions, I would hate myself forever."
• How to "manufacture demand" and why giving your audience a waitlist (before selling tickets) can validate your event idea.
• The importance of creating a memorable experience (hint: it’s not all about the content!) and how a rooftop venue turned their event into a “brag-worthy” moment.

Links Mentioned in the Episode:

• Watch the 3-minute event highlight video on YouTube
• Michael Bungay Stanier's work
• Our Luma event site
• Diary of a CEO interview with Daniel Priestly

Upcoming Events with Leanne:

1. Red Carpet Group Experience: Las Vegas with Leanne Hughes
   📅 October 30, 2024
   
2. Get to the Point Workshop with Sally Prosser
   📅 November 19, 2024 | Brisbane
   
3. Luxury Glamping Retreat: Red Carpet Campout
   📅 Dates: 10-12 March 2025 | Location: Private property, 90 mins from Brisbane
   

Join the Conversation: What resonated with you from today’s episode? Let us know! Share your thoughts on social media and tag Leanne and Michael.

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